Get more business and serve more clients by getting your company’s name and work in front of more people. Learn the best practices of marketing your curbing business with the tips below. Still have more questions after reading? Contact us.
#1 Get a website (and make sure it has these key features)
A website establishes your credibility as a professional company. It’s where most (if not all) potential clients will look for information on your business and your services. It’s vitally important that you take advantage of their attention while you have it.
Your website isn’t just for users, though. You also have to impress search engines like Google, Yahoo, and Bing. By utilizing some best practices, you’ll be able to rise through the ranks of the Search Engine results.
Testimonials and reviews are some of the most vital aspects of your business’s credibility. It makes sense to pepper them throughout your website. We recommend having some on every single page. It’s typically not possible to have too many testimonials but use your best judgment on what is persuasive to the user. Bonus points if you’re able to get a photo of the testimonial giver.
It makes total sense to go to your Google My Business page and check for reviews there. If you can find favorable ones, put them on all pages of your site so that users know you’re the real deal.
High quality photos of your curbing
Curbing is a very visual business and websites are a visual medium, so you should take full advantage of that. However, your website can only be pretty and striking if your photos are too. Get some high-quality images of previously completed projects and include them on your site. Use them as background images with text over them, but also include a photo gallery where users can see all of your great work in one spot.
Business name, address, and phone on every page
If your potential client is ready to get started, you need to make it as easy as possible for them. List out your business name, address, and phone number on every page so that they can reach out with little effort. Google also checks to ensure that all of your business information is consistent across the internet. If it’s not, they’ll typically dock you in search engine rankings.
#2 Set up Google My Business
Google My Business is a completely necessary tool for all business that exist on the web – and it’s free. It’s what allows your business to appear in Google searches and on Google’s map listings, as well. You have control over what is says about your company and it allows users to review your business for other people to see. Click here to get started >
3 Make sure your website is SSL secure
Your website needs to be secure if you want people to actually use it. A website’s security is created by having an SSL Certificate on it. This means that the data used on the site is encrypted and significantly harder to hack. You’ve probably seen SSL certificates as the s in https://website.com or as the small lock icon the URL bar at the top of your browser.
Google prefers a secure site
Google typically hides their ranking factors to avoid manipulation, but they officially announced that SSL certificates are going to be involved in the ranking process. The more secure your site, the higher they’ll rank you.
Google warns people of non-secure sites
Not only does Google reward sites that have an SSL, they even punish sites that don’t have them installed. They present the users with a giant warning screen and hide the Continue to site anyway button under a dropdown. This means virtually no users will bypass the warning screen.
#4 Make site mobile-friendly
Over half of all traffic last year was from a mobile device, so it’s absolutely vital to cater to users on all screens. If you don’t, you’re missing out on over half of your users because your site doesn’t work on their device.
Test your site: Google Mobile-Friendly Test
Not sure if your site is mobile friendly? Check it out on your phone or use the Google Mobile Friendly Test to find out.
#5 Get your business listed on many directories
Directories ensure that your business is located all throughout the web in as many spots and small websites as possible. This helps users that use those smaller sites find you, but it also helps you from an SEO perspective. Google sees that you’re listed all over the web with the same contact info and they take note of it positively.
Use Moz Local
Moz Local is a service that will automatically fill in your business’s information to directories around the web so that you don’t have to do it yourself. We’ve found that it is definitely worth the money.
#6 Create profiles on these home services websites
You need to meet your potential clients where they already are to get in front of them. These home services websites are trusted sources for many homeowners on a variety of different housework. A lot of people rely exclusively on these websites to find contractors for work around their home. Create your business account and fill it out completely with information and professional photography. The more you have on these, the better your profile will be and the more leads you’ll get.
#7 Ask every happy customer for reviews
When you’ve completed a project for a happy customer, be sure to ask them for a Google review and make it as easy as possible. Send them a direct link to your Google My Business page.
How to send a customer a direct review link
Search for your business name on Google. Select the reviews link in the Google My Business section.
Click the blue Write a Review button.
Copy the link at the top of the browser and send it to your customer.
#8 Encourage customers to share your business on social media
You’ve probably heard that word of mouth is the best advertising, and we would tend to agree with that. So, why not remind your happy customers to let their friends know? Curbing is a beautiful product, so your customers will likely want to show it off on their social media profiles. Provide high-quality photos for them and they’re much more inclined to post them online.
Step One: Take high-quality photos of finished product
Once you’ve completed the job, take high-quality photos of the customer’s new curbing. You’ll want to do this for your website and directories anyway.
Optional Step: Add your company’s logo
If you’re comfortable in Photoshop, add your company’s logo as a watermark in the corner. If you’re going to do this, do it tastefully. Don’t include a background and make your logo small or see-through.
Step Two: Send to customer
Either text or email them to your customer so that they can show it off to their friends.
Step Three: Ask them to share and tag you
Ask your customer to share it on their social media platforms and to tag you. This will get you in front of all of their friends and you’ll become their number one option for curbing in the future.
Owner, Alchemy Marketing
About the Author
Justin has been running Alchemy Marketing, a boutique marketing agency based out of Orlando, FL, since 2010. He and his team are also passionate about developing ‘The SEO Checklist’, a free, educational guide for online marketers and small business owners to improve their business’s visibility online.